Original post by Live Unsigned Blog
Many musicians refuse to do anything unless they are paid. This is completely understandable if you are playing covers, doing sessions or TV work etc. However if you are looking to build an audience this approach will slow you down. Ian from Topspin Media (who has worked with David Byrne, Moby etc) recently said:
“Our advice to artists is to not attempt to sell ANYTHING until you have at least a couple of thousand people on your email list.”
You can’t make money from an audience you don’t have (and as we have said before an email list is essential). You probably also need at least several thousand connections across a few social networks (not Myspace, social networks that work) that you are actively engaged with. This will most likely take years, so it requires a serious investment of time and hard work to build this literally one person at a time.
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