When do you need a manager?

Original post from Live Unsigned Blog

A lot of artists are looking to get someone else to take over the business side of things allowing them get on with the music. Often they want a manager to “take them to the next level”, but this isn’t really how it works. It is useful to have a manager in the sense of someone speaking on your behalf, to help push your career through interactions with the industry, but only if they are the right one. You only need a manager once you are ready, when your product is good enough and you are a great band with a decent fan base. You still need to be hard working and interacting with your audience through social media, this is expected of all musicians now.

The way to get a good manager is to keep doing what you are doing, building a grass routes fan base online and through playing gigs (promoted on Live Unsigned). Building an audience one person at a time. Eventually you will hit the point where you will be approached, as long as your name is in the right blogs and print press and you are playing the right gigs. Try and keep doing as much as possible yourself for as long as you can, the more well known you are and the larger your fan base the more chance you have of getting decent management.

....Read more here...