Festival-goers will be familiar with the trusty lanyard, sitting round your neck in times of need when you've lost your way from the arena to the campsite and when strangers almost choke you to get a look at stage times. But now, our faithful guide is taking a leap into the world of the charts.
Tinie Tempah's label Parlophone are set to embrace a new format when they release his new album 'Disc-Overy' via a lanyard.
As well as traditional physical and digital formats, priced between the two will sit the lanyard. This contains a code, enabling fans to download the album, as well as online extras such as a 'thank you letter' from Tinie, wallpaper and online badges which can be posted to user's social networking sites.
Following the success of promotional lanyards distributed to fans at Tinie Tempah's live shows, the label decided to take things one step further, with the album lanyard release set to be made available through high street music retailers, Tinie's website and at his merchandise stalls.
Tinie says the format is an “exciting step forward” and a "new, easy, fashionable and exciting way of legally obtaining" the album.
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