Tracks from Mark Ronson's new album will be the subject of Spotify's first interactive ad.
The ad will enable users to switch elements of three tracks ('Bang Bang Bang','The Bike Song' and 'Somebody To Love Me') on and off, creating their own mixes of the songs.
The ad, created by MXP4 marks a step forward from traditional audio and banner advertising to a game-like, engaging experience for users.
Plus, it's really addictive... Play with it here.
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