Original post from Live Unsigned Blog
"Recently there has been a lot of talk about fan/crowd funding for bands, this is essentially the idea of getting fans to pay in advance for the recording and production costs to make albums. This allows you to be free of record company/bank debt. There are sites like Pledge Music, Kickstarter or Rocket-Hub that can run the whole thing for you or you can do it fairly easily yourself. Its an idea that is becoming more and more popular. It really gets fans involved from the beginning, even some of the bigger acts are starting to use this model from Gang Of Four to The Duke Special to Public Enemy!
When planning a fan-funding campaign the first thing to do is work out how much money you need to raise for your project. Don’t go too high with your target and always try and keep your costs low, on many of the fan funding sites if you don’t raise the full amount within the alloted time you get nothing. One of the advantages of doing it yourself is if you don’t make the full amount you still get to keep what you have made.
You need to think realistically, do you really have a committed enough fan base/friends and family to make it work? Its not really about how big your mailing list is, its more about how connected your audience feels to you. You may have a few really loyal fans that want to spend hundreds of pounds on you because they are really excited about hearing your next record Make sure you explain what you are raising the money for – post some demos of tracks you are working on and some video explanations, really make the effort to involve your audience. Make it so its you and them against the world.
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